Brad Nierenberg has spent the last 27 years creating the type of company he’d want to work for. At Red Peg Marketing, an experiential marketing agency that creates fully immersive events for clients including Geico and Yuengling, having an employee-first culture and positive workplace is their top priority.
“As a smaller independent organization, I believe in the importance of investing in your people and doing the little things that mean a lot,” said Brad. He knew that finding a banking partner with a similar people-first attitude would be the best fit for Red Peg, which proved to be true during what he and his team described as ‘the worst time in our lives’.
“As a live events business, everything came to a halt for us in 2020, but NCB played a huge role in helping us secure stimulus funding from the government and with managing our own internal capital,” said Eric Hansen, CFO and COO. “They were a true advisor helping us out the entire way with a level of service that you just don’t get anywhere else. In addition to providing critical financing for our business operations, they recommended and set up digital and mobile services to help us efficiently manage our daily banking activities. We never got lost in the shuffle.” Brad and Eric believe that access to executive leadership and proactive communication helped Red Peg to grow and thrive.
“Our personal banker Renee Aldrich, who is a member of
the executive leadership team and NCB’s Chief Commercial Lending Officer, has helped us with term loans and a line
of credit to finance a new fleet of vehicles and to launch an exciting new drone company which really helped us grow our main business,” said Eric.
The new drone show company set the stage to illuminate
the sky at major events including Super Bowl LVI. “It was a complex partnership arrangement and Renee and her team committed to structuring the financing for our success. They trust that we know how to grow our business and have confidence in us. That’s a great feeling.”
The NCB Partnership
In addition to commercial financing solutions, Red Peg is a super-user of NCB’s digital and mobile banking services including remote deposit capture, ACH origination, Positive Pay, mobile wallet, online bill pay and more - all designed for efficient access and management of daily banking activities.
